CHENNAI: Electric scooter manufacturer Ather Energy has launched its third experience centre — Ather Space — in Chennai. The new centre is situated on the OMR.

The expansion was driven by the strong consumer demand for the Ather 450X and 450 Plus electric scooters in the city, the company said. The newly launched Ather 450X and 450 Plus will be available to test ride and purchase at Ather Space.

The new experience centre was launched in association with Pillai Auto and is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space.

Ather Energy has grown its retail network throughout important cities in India. Now, it has 49 retail outlets in 38 cities.

The company intends to expand to 100 cities with 150 Experience Centres by March 2023.

“Tamil Nadu has emerged as a hub of EV manufacturing in India and Chennai is one of the key markets for Ather in the state. The launch of the improved Gen 3 scooters is aimed at targeting a larger consumer base. We are confident that the improved Ather 450X will attract more EV enthusiasts in the city and the new experience centre will help us cater to this rising demand,” Ravneet S Phokela, chief business officer, Ather Energy, said.

In 2019, Ather opened its first experience centre in Chennai, and in 2021, the brand started its operations at the Hosur manufacturing facility, catering to demand from across the country.

With the rising demand and aggressive expansion plans in place, Ather has commissioned its second factory space in Hosur and plans to manufacture 400,000 units per annum.

There are currently 33 Ather Grids in Chennai and plans to add more across the city to strengthen the charging network. Ather Energy also supports customers with the installation of home charging systems in their flats and buildings.

Ather Energy has also partnered with TNPL 2022, the 6th edition of the regional cricket league.