Maraj, whose appointment is effective immediately, was earlier CFO of Canada’s CGX Energy Inc.

Milwaukee-based Harley in December announced that it would take LiveWire public though a merger with a blank-check firm in a deal valued at $1.77 billion.

The company launched LiveWire last year, hoping to claw back lost market share, as its core baby boomer customer base grows older and interest in motorcycling as a recreational activity fades.

“Our new plant at Bawal, in addition to our existing plant at Bhiwadi in Rajasthan, will further enhance the growth of our manufacturing capacity; thereby catering to the increasing demand for greener transportation in the country,” SEAPL Managing Director Nitin Kapoor said in a statement.